Our Story

The live network where audiences join in.

The world is evolving from one-way consumption to 2WAY participation. We’re still watching TV shows on computers and pretending it’s digital. But the future of programming is participatory, interactive, and community-focused. 2WAY sets out to finally deliver on the promise of digital and interactively, making the user central to everything we are doing.

The Mission
Revolutionize media by putting the audience at the center of the experience.
The Audience
Highly engaged communities that come not only to watch, but to participate, connect, and shape the conversation.
The Format
Over 20 hours of live programming each week brings hosts, special guests, and audiences together in a dynamic, two-way dialogue. Our programming spans news, culture, health, and games, with continued growth planned across new categories, owned channels, and strategic partnerships.
The Result
A growing media platform with more than 140,000 YouTube subscribers, an average viewing time of over 22 minutes, and an audience that actively engages with our programming.

The Platform

Watch on any screen.

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As seen in

The Press

“Something really new and really authoritative.”

“I don’t think anything like these exists where people with truly diverse points of view come together and find common ground.”

“Combining sharp analysis and insider reporting with real-time questions and reactions from viewers as the conversation unfolds.”

Advertising & Partnerships

Partner with 2WAY

2WAY is built for participation, giving brand partners more ways to connect with audiences than traditional media can offer. Opportunities range from host-read messages and branded segments to original programming, real-time audience engagement, and custom experiences powered by the 2WAY platform.

The Opportunity

Why sponsor 2WAY?

Own a Conversation
Build a recurring segment, special or franchise around an issue that matters to your organization and to the 2WAY audience. We can take an idea from a single program to an ongoing series.
Engage the Audience Live
Use the 2WAY platform to bring viewers directly into the experience through questions, polls, comments and real-time participation. The audience becomes part of the programming.
Create Original Programming
Work with 2WAY to develop a custom multi-platform show that brings together compelling voices around a defined topic, moment or community.
Build With the 2WAY Platform
For partners looking to go further, 2WAY can power participatory experiences for their own communities, combining our technology, production capabilities and programming expertise.

Current Sponsors